Atlanta, GA. – The National Peanut Board, a farmer-funded research and promotion program for USA-grown peanuts, will conduct an agencies review of its advertising/marketing and public relations campaigns this summer in Atlanta. The Board has a comprehensive approach to providing the most beneficial opportunities for USA peanut growers to succeed in domestic and global markets, supported by their brand, “The Perfectly Powerful Peanut.”
The National Peanut Board was established by USA peanut growers to:
* Increase demand for USA-grown peanuts through strategic marketing, communication, and promotion efforts.
* Stimulate new and different uses for peanuts, peanut butter and peanut products.
* Fund peanut production research that creates efficiencies, improves quality, and reduces peanut production costs.
Through the implementation and execution of several major strategic initiatives, NPB has made a measurable impact toward its goal of increasing demand and consumption since the launch of its promotion, marketing and advertising program in 2000.
In addition to national advertising and promotion activities targeted to consumers and influencers, educating consumers about peanut allergy facts is a core component of the Board’s communication efforts.
Through its request for proposals, the Board seeks “out of the box thinkers” to participate in an advertising/marketing proposal as well as a public relations proposal to ensure the best return on investment for peanut growers. “The Board has made impressive progress since its inception in 2000. We consider the agencies review process a critical part of helping us deliver the most effective programs for the farmers who fund the National Peanut Board,” said Bob Parker, Board President & CEO.
Working with William Watson of The Fresh Approach, a Board appointed Agencies Review Committee will review the proposals and make the appropriate selections by mid-July. The campaign period will be for the NPB’s fiscal year, beginning November 1, 2015.
Consumer advertising, promotion and public relations agencies interested in responding to the Board’s request for proposals are encouraged to contact William Watson via email at wwatson@thefreshapproach.info or call Watson at 407 415 5752.
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The National Peanut Board represents all USA peanut farmers and their families. Through research and marketing initiatives the Board is finding new ways to enhance production and increase consumer demand by promoting the great taste, nutrition and culinary versatility of USA-grown peanuts.
Source: The National Peanut Board