Salinas, CA—–The Nunes Company, marketers of Foxy brand vegetables, has unveiled an updated Foxy logo design for its entire line of fresh produce items. The new visual identity presents Foxy vegetables as contemporary and evolving, while maintaining the heritage consumers have seen for the past twenty years on retail produce shelves.
“Our new logo better communicates what Foxy vegetables stands for today," said Matt Seeley, vice president marketing, for The Nunes Company. "We've kept visual elements that reflect our heritage but we emphasized our forward-thinking mindset and objective to drive innovation and focus on the needs of consumers.”
The updated logo will be launched on consumer packaging in early March, with the roll-out expected to be completed by late summer. The new Foxy logo will replace the current Foxy version which was introduced in 1990.
“Last year we worked with a national design firm reviewing our entire line of packaging, including the Foxy logo. We conducted store audits, interviewed consumers and retail produce personnel to get their thoughts on what was working and any potential changes,” Seeley said. “During the review process, it became very clear that the Foxy logo was iconic to many consumers and represents premium quality fresh produce. At the same time, as styles and designs have changed, we recognized the need to soften some of the edges of the logo, while giving our packaging a warmer look with more appetite appeal.”
In addition to packaging, all advertising and media outreach will incorporate the new logo starting this month.
The Nunes Company is a family owned and operated grower/shipper, with over 18,000 acres in California, Arizona and Nevada.
Source: The Nunes Company