Ricky Ly loves social media. He blogs, Tweets and posts on Facebook.
But Ly, a 25-year-old civil engineer, still mostly relies on old-fashioned e-mail to get deals at his favorite stores and restaurants.
"With e-mail, it's more strong for a call to action," he said. "They give you a coupon, and you do something about it."
It may lack the speed of texting or the trendiness of Twitter, but e-mail remains an important tool for restaurants and stores trying to entice customers with the latest specials or new offerings.
To read the rest of the story, please go to: Orlando Sentinel (Orlando, FL).