Baltimore, MD – Phillips Foods announced a management team restructuring in its sales and marketing departments. This restructuring is part of the company’s strategic growth initiative to expand into new market segments and seek new competitive advantages.
“To reach our strategic growth goals, we have restructured our sales and marketing teams to reposition our focus on market expansion and market development initiatives” stated Steve Phillips, President and CEO of Phillips Foods. Steve added, “Our new sales and marketing team structure provides stronger customer service to our growing segments, a solid foundation to achieve our organizational goals, and the opportunity to develop new strategies for further growth.”
Brice Phillips has been selected as Vice President of Retail & Club Sales. Phillips will lead initiatives for growth in Phillips retail and club store channels of business, seeking marketing expansion and market penetration opportunities for the Phillips Seafood Brand.
Donald Manning has been promoted to Northeast Regional Manager. Manning will be responsible for leading growth strategies within the Northeast region, managing broker and distributor networks within this region.
Caroline Tippett has been selected as Vice President of Marketing & Strategic Development. Tippett will lead strategic analysis and development of multiple business channels, while integrating marketing campaigns to reach channel growth goals. About Phillips Foods
Phillips Seafood Restaurants and Phillips Foods, Inc. is a family-owned business founded in 1956 with headquarters in Baltimore. They are best known for their famous Maryland style crab cakes and seafood dishes bringing genuine Maryland style favorites to life served at more than 20 Phillips Seafood Restaurants throughout the Eastern time zone. In addition, Phillips is recognized as the leading importer and distributor ofcrab meat and other crab products in the U.S. The company has additional lines of the highest quality seafood items for both retail and foodservice customers as well as company owned restaurants. Owning and operating crab plants and seafood restaurants for over 90 years has placed Phillips in a unique niche in the food world. Phillips Foods is making seafood a bigger part of life by producing and distributing the most delicious seafood products on the market today. To find out more information about Phillips, call 1.888.234.CRAB or visit www.phillipsfoods.com
Source: Phillips Foods, Inc.