The Hass Avocado Board Moves Into 20th Anniversary Year With Stronger Marketing & Communications Impact Under Leadership of Industry Veteran Gina Widjaja
As strategic promotion is credited for being instrumental to growing demand for fresh Hass avocados, the Hass Avocado Board (HAB) enters its 20th anniversary year by expanding the role and responsibilities of Gina Widjaja, Director of Marketing and Communications. HAB has reorganized internally and formed a deeper bench of expertise under Widjaja to power its vision to make fresh avocado’s America’s most popular and desired fruit by 2025. …