A World Without Kiwifruit: The Story Behind Love Your Produce Manager Day

April 2, 2013 Frieda’s Inc.

Frieda’s Specialty Produce declares April 2 of every year Love Your Produce Manager™ Day, a national holiday that began in 2012 in honor of Frieda’s 50th anniversary.  Love Your Produce Manager™ aims to shine the spotlight on supermarket produce managers who play a key role in making a variety of unique fruits and vegetables available to U.S. consumers—including everyone’s favorite Kiwifruit.

CF Fresh Celebrates 20th Year, Announces Company Name Change To Viva Tierra Organic

In celebration of their 20th anniversary, CF Fresh, Inc. announced today that they are formally changing the name of the company to Viva Tierra Organic, Inc.  This brings the company's name in line with their primary brand identity, the well known and respected Viva Tierra Organic label, which was established at the company's founding and has been in continuous use since 1993. 

Alpine Fresh Opens Blueberry Packinghouse With Five Star Family Growers

April 2, 2013 Alpine Fresh, Inc.

Alpine Fresh, Inc., a grower, packer, and shipper of blueberries headquartered in Miami, Florida, opens blueberry packing shed with Five Star Family Growers of Auburndale, Florida.

Ciruli Brothers & Sunnyside Packing Company Announce Joint Sales & Marketing Venture

Nogales-based Ciruli Brothers, LLC and Sunnyside Packing Company from Selma, CA have joined forces in a sales and marketing partnership that represents the most integrated, year-round, grower-shipper-packer operation in the western U.S.  According to Ciruli Brothers COO, Chris Ciruli, “the companies’ combined strength in California and Mexico will allow customers to benefit from fresh, quality products 365 days per year.”  This partnership also enables the companies to provide large scale distribution capabilities across the U.S. and Canada, with shipping points in California, Arizona and Texas.

Introducing Ready Pac's Fresh-Cut Salad Guide

April 2, 2013 Ready Pac

Ready Pac Foods, Inc. has expanded upon a recent consumer trend, introducing their own “What’s What” guide to lettuce types. With the recent influx of specialty grains, unique grape varietals and craft micro-brews, it has become increasingly clear that the demand for defined flavor varieties is palpable. In addition to varietal information, the Fresh Cut Salad Guide is accompanied by healthy and inspiring recipes fit for the salad connoisseur – but convenient enough for the hungry novice in a time crunch.