Wonderful Halos Season Starts With Record $30M Campaign

November 1, 2016 The Wonderful Company

Today Wonderful Halos, America’s biggest and fastest-selling mandarin brand, starts the 2016–2017 season with its largest crop ever and launches a record $30 million new advertising campaign, themed “Good Choice, Kid.™” The ads celebrate kids who make good and healthy choices with Wonderful Halos and resist giving into naughty temptations, such as spending the night in a creepy, doll-infested mansion, swapping snacks with a scary witch, running away to join the circus or breaking into a construction site.

Naturipe Farms Exec Vice President Of Marketing, Verloop Resigns

November 1, 2016 Naturipe Farms LLC

Naturipe Farms LLC, announced today that Robert Verloop has resigned his position as Executive Vice President of Marketing, effective today.

Side Delights Potatoes Launches New Cooking Videos Featuring Fast And Healthy Potato Recipes

November 1, 2016 Fresh Solutions Network

Fresh Solutions Network announced today the release of three new cooking demonstration videos to show quick-and-easy, delicious potato side dishes.  The videos feature “how-to” demonstrations using three different Side Delights® potato products in quick-preparation packaging.

Alliance For Food And Farming Appoints Radanovich To Board, Tomlinson Secretary/Treasurer

The Alliance for Food and Farming (AFF) announces the appointment of George Radanovich, President, California Fresh Fruit Association (CFFA), to the organization’s Management Board and Rick Tomlinson, President, California Strawberry Commission (CSC), as the new Secretary/Treasurer.  Tomlinson will also now serve on the AFF’s Executive Committee.

Mushroom Council Blended Burger Project Winners Cook At The Historic James Beard House

November 1, 2016 The Mushroom Council

The opening reception for the James Beard Foundation’s 2016 Food Conference featured the five winners of this year’s Blended Burger Project™ cooking their Blend burgers for attendees at the historic James Beard House in New York City.