Month: June 2017

On Thursday, May 25, USApple Vice Chairman, Mark Boyer was joined by USApple President and CEO Jim Bair and Senior Vice President Diane Kurrle at the White House to meet with Ray Starling, President Trump’s Special Assistant for Agriculture, Trade and Food Assistance and Richard Chalkey, Associate Director of the National Economic Council. This was USApple’s first meeting with Starling and Chalkey, and topics of conversation included immigration, labor reform and international trade. …

“Costa Rica is recognized for its high quality chayote, noted by the uniform and optimum color and form of the product,” says Pedro Beirute, CEO of PROCOMER (Costa Rica’s trade promotion entity). “The creation of this group of growers and exporters allows us even greater control over quality standards, to assist the companies with support and certifications and to provide marketing and promotional support to our customers.” …

The healthy eating-focused Produce for Kids® campaign will again join forces with Meijer on June 4 to raise funds to bring the Jump with Jill nutrition education program to schools within the Meijer footprint. This year, there are new digital elements that will enhance the campaign and reach the growing segment of grocery delivery shoppers and digital coupon users through Shipt and the Meijer mPerks program. …

Eosta, one of the world’s leading importers and marketers of organic fresh produce, is anticipating an increase in the amount of Costa Rica pineapple growers converting from conventional to organic production, driven by strong consumer-led demand in Europe and the US. …

Category Partners recently added produce industry veteran, Angie Hanson, to its executive team. Angie Hanson joined Category Partners – a company collaborating with leading retailers and suppliers to generate data-driven sales and marketing solutions – as Director of Category Development. She will align with Category Partners’ principals, Farm Fresh Direct and Wada Farms – two large domestic fresh potato shippers – to help drive retail sales and marketing opportunities. …