Carson City Baking Company Looks To Build Its Own Brands

At the start of this decade, David Marson played a key role in overseeing
about 300 employees of his familys Carson City baking business as they produced
oodles of baked organic goodies marketed by Berkeleys Clif Bar & Co. and

New Life Bakery generated $24 million in annual revenues and was recognized by
then-Gov. Kenny Guinn as Northern Nevada Business of the Year in 2001 for its
deep involvement in good works in the community.

And then Clif, which had purchased 18 million bars year from New Life Bakery,
pulled its contract. Within a couple of years, Marson was out of the bakery
business and attending college classes toward a new goal of becoming a

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