Crumbs CEO On Cupcake Demand, Bakery's Future

For $3, you can buy a Crumbs cupcake. Or you could buy six shares of its stock.

It wasn't always this way.

As recently as mid-2011, Crumbs Bake Shop stock traded in the double digits, fueled by investor enthusiasm for its rapidly expanding gourmet cupcake business.

So what happened?

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