Dave’s Killer Bread Launches Outta This World English Muffins

MILWAUKIE, Ore.—3-2-1…Blast off! Fresh, organic and ready to satisfy your taste buds, English muffins from Dave’s Killer Bread® (DKB) are entering the breakfast universe. The latest innovation from the best bread in the solar system boldly goes where no English muffin has gone before, packing in massive “flavor craters” with a satisfyingly crunchy exterior in two stellar varieties, Killer Classic™ and Rockin’ Grains™.

“Consumers are eating breakfast all day…not just in the morning. They want the convenience of breakfast foods combined with clean ingredients for snacking, second breakfast, lunch and dinner,” Cristina Watson, DKB brand manager, said. “That’s why DKB’s English muffins deliver the classic taste consumers are looking for with organic, whole grain ingredients.”

New products:

  • Killer Classic™ English muffins: DKB’stake on the classic English muffin has 6g of protein and 8g of whole grains per muffin along with 5 super grains – quinoa, spelt, rye, millet and barley. Pile on the toppings!
  • Rockin’ Grains™ English muffins: Delivers the most whole grains of any organic English muffin on the market (20g per muffin), DKB’s Rockin’ Grains™ are power-packed with killer grains and seeds, including flax, sunflower, sesame, millet and quinoa.

New packaging:

  • Tear, toast, reseal! The new English muffins are enclosed in a unique, zipper-seal stay-fresh bag for maximum freshness, taste and texture.

Together with eight breads and four bagels, these two varieties of English muffins solidify DKB’s spot in the breakfast space. With protein, fiber, whole grains and Omega-3s, DKB keeps fans powered throughout the day with absolutely nothing artificial. Nationally-available products are vegan, certified USDA organic, Non-GMO Project Verified. Suggested retail price for the new English muffins is $4.99.

About Dave’s Killer Bread

Feeding consumers’ love of whole grains and rocking the bread aisle comes naturally to Dave’s Killer Bread®. First introduced at the Portland Farmers Market in 2005, it has grown to become the nation’s best-selling organic bread brand* with widespread distribution across the U.S. and Canada. The flagship organic bread brand for Flowers Foods (NYSE:FLO), Dave’s Killer Bread® pioneered the organic seeded bread category and offers 22 varieties of whole grain organic bakery products, all of which are certified USDA organic and Non-GMO Project Verified. In addition, Dave’s Killer Bread® has a deep commitment to Second Chance Employment (employing those with a criminal background) and is helping to transform lives. In fact, one in three employee-partners at its Oregon bakery have a criminal background. The Dave’s Killer Bread Foundation inspires other businesses to become Second Chance Employers. Learn more at: http://www.daveskillerbread.com/ and http://www.dkbfoundation.org.

*Source: IRI, report ending 12/10/19