Dr. Siegal’s COOKIE DIET Receives GNC Award

McLean, VA — Last Friday, Dr. Siegal’s Direct Nutritionals, LLC, the global
distributor of Dr. Siegal’s COOKIE DIET brand products, received this year’s
Rising Star award in the Diet & Energy category at the 2010 GNC Vendor Awards
held at the 21st Annual Arnold Classic multi-sport event in Columbus, Ohio. The
Rising Star award recognizes vendors new to GNC whose products have shown
significant initial sales at GNC stores and GNC.com.

Matthew Siegal, CEO of Dr. Siegal’s Cookie Diet, Accepts Award from GNC

“We’re flattered to have received this truly unexpected honor from GNC,” said
Matthew Siegal, president and CEO of DSDN, who was on hand to accept the award
on his company’s behalf. “In the short time in which our products have been
available at GNC stores we’ve seen sales grow quickly. We started in 600 GNC
stores and are now in more than 1,300, and we expect to see continued growth in

Dr. Sanford Siegal developed the concept of a diet based on a hunger-controlling
food in the early 1970s while writing a book about substances in food that are
particularly satisfying of hunger. Based on his research, he engineered a secret
protein formula to curb hunger and enable his patients to stick to the
low-calorie diet that he advocates. After several years of experimenting in his
family’s kitchen, Dr. Siegal produced a particular mixture of amino acids that
resulted from the combination of certain food substances. He baked his formula
into a cookie and gave it to a few patients. Dr. Siegal’s COOKIE DIET was an
overnight success. By the mid-1980s, his Miami-based medical practice had grown
to include 14 clinics and he was supplying his cookies and shakes to hundreds of
other physicians. To this day, Dr. Siegal personally mixes every batch of his
proprietary protein blend with his own hands in his private Miami bakery.

Shortly after creating his cookie, Dr. Siegal created Dr. Siegal’s COOKIE DIET
brand shake mixes which, when added to water and ice in a blender, produce a
cool, hunger-controlling beverage. All flavors of Dr. Siegal’s cookies and
shakes are available at GNC.com.

In 2007, Dr. Siegal and his son, Matthew Siegal, the company’s CEO, began
offering their cookies, shake mixes, and other products directly to consumers
through www.CookieDiet.com (which has more than 120,000 members) and retailers,
including GNC, Walgreens, and Samsclub.com.

Although knockoff products have appeared, Dr. Siegal’s COOKIE DIET is
recognized as the original, and the brand continues to command a nearly 100
percent share of voice in the press.

Dr. Siegal has been profiled by Good Morning America, The View, The New York
Times, Forbes, The Wall Street Journal. Entertainment Tonight, and hundreds of
other media. Recent stories include:

ABC’s Good Morning America

NBC’s Today Show

KNBC-TV Los Angeles

In June 2009, Dr. Siegal published his latest book, Dr. Siegal’s Cookie Diet
Book: How a Doctor and His Cookie Helped 500,000 People Lose Weight Fast (2009,
Hyde Park Publishing Ltd., 320 pages, ISBN 978-0-9822728-3-19999), which is
available at Amazon.com, BN.com, Barnes & Noble stores, and Walgreens.com.


Dr. Siegal’s COOKIE DIET is a 35 year old, profitable, 100% debt-free,
family-owned business comprising several companies with corporate locations in
the Miami, Florida, and Washington, DC, metro areas. Under license from Dr.
Siegal’s SM Licensing Corporation, Dr. Siegal’s Direct Nutritionals, LLC
operates six retail outlets (including its flagship store in Beverly Hills) and
the web site CookieDiet.com (over 120,000 members), and distributes products
through Walgreens, GNC, Samsclub.com, and independent retailers and physicians.


Dr. Siegal’s COOKIE DIET