Nearly 30 years after it was established, Classic Cake is now based in Philadelphia, not South Jersey. But it still bears the original name – an acknowledgment by current owners of its long, positive run indulging scores of sweet teeth.
A gruesome, high-profile murder gave it notoriety, as well.
On a November night in 1994, Carol Neulander, 52, one of Classic Cake's three founders, was bludgeoned to death in her Cherry Hill home by two men hired by her rabbi husband, Fred J. Neulander. At the time, she was managing Classic Cake, having sold it with her partners in 1987 after overseeing its evolution from a home-kitchen-based bakery to a successful wholesale business.
For 12 years after Neulander's death, Classic Cake would have an inconsistent journey, with a variety of owners opening and closing retail sites throughout the region and, some say, with product quality slipping.
To read the rest of the story, please go to: Philadelphia Inquirer