Developing our brand, whether it’s a product, a store, or a company, is
dependent on the quantity and quality of information that can be tracked and
analyzed. Original research requires a huge time commitment, an ever-increasing
consumer base, a professional research staff, and the resources to put it all
together. The IDDBA commissions one important piece of original research each
year and picks up those costs so that members can benefit from the results at a
fraction of the investment. Here are a few of the recent studies:
- The New Value Shopper. The search for value extends beyond the store and
is part of their lifestyle. While other attributes matter, price and quality
are the defining table stakes, with packaging, convenience, and brands as
critical factors. - Health & Wellness: The Purpose-Driven Consumer. Health is strengthening as
a food purchase mega factor, ranking third after taste and price, and above
convenience. Deli shoppers are more concerned than other shoppers about health
issues and see wellness as a competitive difference for where they shop and
what they buy. - Environmental Sustainability: The Power of Green. Technologies that enable
sustainable business practices are providing rapid payback while improving
efficiency and reducing costs. - Foodservice Opportunities. As foodservice formats are moving into
supermarket operations, so are supermarkets moving into foodservice arenas. - Snacking Trends: A World of Opportunity. Offers insights into the key
trends shaping the market, the forces behind those trends, and what this means
for manufacturers and retailers. - The Sandwich Study. Analyzes supermarket and restaurant sandwich trends,
ingredient preferences, purchase locations, and add-on items such as
beverages, soups, snacks, and desserts.
Each of the studies is available for $395 each (plus S&H) for IDDBA members or
$795 (plus S&H) for non-members. Call Jeremy at 608.310.5000 608.310.5000 or go
to www.iddba.org to order.
Source: IDDBA