Ironwood Capital Announces Exit from Investment in Dancing Deer Baking Company

AVON, CONNECTICUT – Ironwood Capital is pleased to announce an exit from its investment in Dancing Deer Baking Company, a manufacturer of all-natural cookies and cakes, based in Boston, Massachusetts. The company was purchased by Hudson River Foods.

Incorporated in April 1994 to provide high quality baked goods to accompany the growing market for gourmet coffee, Dancing Deer has grown from a small commercial bakery to an award-winning manufacturer of specialty cakes and cookies and online purveyor of gourmet gift packages for businesses and individuals.

“Dancing Deer can claim an amazing list of industry awards over the past two decades,” stated Alex Levental, managing director at Ironwood Capital. “Not only do they create delicious products, but they are known for their innovative business practices and community involvement as well. The company is a great fit with Hudson River Foods.“

About Ironwood Capital
Ironwood Capital is a Connecticut-based private equity firm that provides non-control growth capital to middle market companies, investing more than $750 million in over 130 companies over the past 17 years. Ironwood invests in the form of subordinated debt and preferred stock in amounts ranging from $8 million to $20 million to support business owners and financial sponsors in growth financings, full and partial recapitalizations, generational transitions and buyouts. For more information, please visit

About Dancing Deer Baking Company
Dancing Deer Baking Company is a manufacturer of all-natural cookies and cakes. The company, based in Boston, Massachusetts, sells its products through grocery, direct-to-consumer, reseller and corporate channels. For more information, visit the company’s website at