Little Debbie Aims To Add New Face To Its Brand

COLLEGEDALE, Tenn. – 2010 marks the 50th anniversary of McKee Foods’ Little
Debbie brand – America’s No. 1 selling snack cake – and the celebration starts
with a Little Debbie Look-a-Like Contest!


  • All “little” Little Debbie look-a-likes between the ages of 4 and 8.
    Parents, guardians and other adults with permission can submit photos of
    female look-a-likes in this age range.


  • Little Debbie is holding a “Little Debbie Look-a-Like Contest” to help
    celebrate the Company’s 50 years of helping people unwrap smiles!


  • Submissions must be received between now and January 20 at 11:59 p.m.
    Eastern Time.


  • submit a .jpg photo of your Little Debbie look-a-like at
  • 50 semi-finalists will be chosen
  • Little Debbie herself – yes, she is a real person! – will help select the
  • Ten finalists will receive an invitation to attend the Little Debbie 50th
    Anniversary Event in Atlanta in February, where the Little Debbie Look-a-Like
    Contest winner will be chosen.


Great prizes, of course! Including:

  • A $5000 scholarship to the grand prize winner on behalf of the child
  • The winning child’s picture on certain packages of Little Debbie products!
  • Cases of Little Debbie snack cakes, gift bags filled with goodies and
    Madame Alexander Little Debbie 50th Anniversary collectable dolls

For more information, rules and complete list of prizes, visit

Fun facts from the last 50 years:

McKee Foods Corporation, a privately held, family-run company based in
Collegedale, Tennessee, has sold more than 150 billion Little Debbie snacks
since the brand became available in 1960. That means about 6,000 snacks per
minute have sold since the snacks first hit store shelves.

If you lined up all those snacks, it would cover more than nine million miles
— enough to circle the Earth more than 380 times! That’s also enough snack
cakes to stretch to the moon and back 20 times!

There are dozens of quizzes, crosswords and brain teasers on the internet that
feature trivia about the snack food icon. Go online and test your Little Debbie

Little Debbie currently has more than 500,000 Facebook fans and close to 5,000
followers on Twitter!

About the Little Debbie Brand

2010 marks the 50th anniversary of McKee Foods’ Little Debbie brand–America’s
No. 1 selling snack cake. More than 150 billion Little Debbie snack cakes have
been sold since 1960 in the United States, Canada, Mexico, Puerto Rico, and on
U.S. military bases worldwide.

Little Debbie, whose picture is often featured on products, was a real little
girl and the granddaughter of O.D. and Ruth McKee, the founders of McKee Foods,
a family bakery. Little Debbie, now Debbie McKee-Fowler, is an executive with
McKee Foods.

Every week Little Debbie baked goods are delivered from our bakeries to your
communities – that’s why they taste so fresh. Local independent distributors,
who are members of your communities, ensure that the freshest products are
available in your stores. In fact, you will find our quality pledge and our
guaranteed fresh date on every package.

We’re not just quick when it comes to getting the freshest products to you –
Little Debbie also likes to go fast on NASCAR tracks! The Little Debbie brand is
a primary sponsor of NASCAR driver Marcos Ambrose’s Sprint Cup Series car. For
more information or to enter The Little Debbie 50th Anniversary Great American
Getaway sweepstakes visit, or

About McKee Foods

McKee Foods, a family bakery with annual sales of more than $1 billion, is a
privately held company based in Collegedale, Tenn. The McKee story began during
the height of the Great Depression when founder O.D. McKee began selling 5-cent
snack cakes from the back of his car. Soon after, he and his wife, Ruth, bought
a small, failing bakery, using the family car as collateral. Today, the company
employs more than 6,000 people in Collegedale, Tenn.; Gentry, Ark.; and Stuarts
Draft, Va. It creates and bakes Little Debbie Snacks, Sunbelt Snacks & Cereals,
Heartland and Fieldstone Bakery food products. Visit for more


McKee Foods