PreGel AMERICA, the U.S. subsidiary of the largest specialty dessert ingredient manufacturer in the world, announced the promotion of Anna Pata, formerly Key Account Manager, to Director of Sales.
"Naming Anna Pata as our Director of Sales was a natural fit for the organization," said Marco Casol, CEO & President of PreGel AMERICA. "Her organic growth within the company has positioned her well to bring a wealth of knowledge, organization and innovation to our sales structure."
Pata's portfolio of work includes extensive experience in hospitality and customer relations previous to her move to PreGel AMERICA in 2005. Pata began her career with PreGel as the regional sales representative for the Central Region. Shortly thereafter she transferred to the East Coast and was later elevated to East Coast Sales Manager. In 2008, Pata took the helm of Key Accounts, where she led the department in identifying and securing relationships with key clients in the specified markets of franchise restaurants, hotels, universities, cruise lines, high-yield bakeries and groceries nationwide. Under her direction, this new division was able to significantly increase the company's overall billings and gain top clients including Royal Caribbean Cruise Lines, Progressive Grocer magazine's retailer of the year Harris Teeter and top frozen yogurt and ice cream chains. In her new position as Director of Sales, Pata is responsible for overseeing national sales, inside sales and customer service, and the Key Accounts team.
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