CONCORD, N.C. – PreGel AMERICA, the U.S. subsidiary of the largest specialty dessert ingredient manufacturer in the world is expanding its dynamic 5-Star Chef Series brand to encompass a new pastry-focused product line called the 5-Star Chef Pastry Select line.
The 5-Star Chef Pastry Select line is PreGel’s latest endeavor to cater directly to pastry chefs around the world. The brand features a line of pastry products with new formulas specially tested and approved by pastry chefs, and packaged specific to their needs.
While PreGel has been providing ingredients for the entire specialty dessert industry for many years, it is the first time the company is narrowing in on the pastry sector by creating a brand that caters directly to it. And, to accomplish this big feat the company is cautiously picking the best and highly sought after products to offer. Some of the items featured in the line include:
• Torrone (Nougat)Traditional Paste
• Vanilla Compound
• Strawberry Compound
• Cinnamon Compound
• Champagne Compound
• Pear Compound
• Coffee Compound
The company will be adding to the 5-Star Chef Pastry Select brand each quarter in 2010 and beyond, but will maintain a select list of products to ensure that pastry professionals are getting the exact formulas they need year-round. The line also features a distinct packaging that separates the brand from the company’s standard product packaging. The new packaging was created so that smaller quantities could be sold to pastry chefs, and to achieve optimal storage.
“We work very closely with a lot of pastry chefs in the industry and as avid researchers of our craft we always ask them what we can do for them,” said Marco Casol, president and CEO, PreGel AMERICA. “The answer is always the same, good, shelf-stable, flavorful and efficient products.”
The 5-Star Chef Pastry Select brand is a part of the company’s overall Pastry Select line which includes new and existing PreGel products. PreGel Pastry Select line includes everything pastry from intense flavorings to novelty mousses, and cutting-edge stabilizers and egg products. The entire line represents a group of premium dessert products that offer smart and unique solutions in today’s competitive market for all businesses with dessert concepts.
“I have been working with PreGel and using their ingredients for many years, and I am continuously impressed with the caliber of product they supply,” said Frederic Monti, corporate pastry chef of PreGel. “It is very exciting to be a part of the development process for the new 5-Star Chef Pastry Select brand and provide products based on the ongoing needs of chefs in our industry.”
PreGel’s 5-Star Chef Pastry Select line is also unique because the company does not sell the products direct as it does all of its other product lines.
“The large majority of pastry professionals we work with are required to order their products through approved distributors, therefore we have setup networks across the U.S. with key distributors to make it easy for our customers in select areas,” said Casol. “While we always prefer to sell direct, we have to adapt to the different industries we work in and this is a clear example of that.”
For more information on PreGel’s new pastry brand, visit www.5-StarChefPastrySelect.com.
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About PreGel AMERICA
PreGel AMERICA is the U.S. subsidiary of PreGel, a global ingredient company headquartered in Reggio Emilia, Italy. PreGel develops, manufactures and distributes natural ingredients, toppings and fillings of the highest quality from Italy, including flavors, powders and pastes used in gelato, frozen yogurt, pastry and other specialty desserts. Based in North Carolina since 2002, PreGel directly sells to restaurants, gelato cafes, coffee shops, frozen yogurt shops, bakeries, pizzerias, hotels, resorts, grocery stores and universities, as well as a few distributors in the United States. PreGel believes in blending Your Passion with Our Ingredients. For more information, visit www.pregelamerica.com.
Source: PreGel AMERICA