Since February of 2011 the Sensobus has been busy touring the nation collecting valuable consumer insights. With over 20 different product concepts tested in 34 surveys this mobile sensory analysis unit has proven to be an innovative and effective source for collecting consumer data. Over 5,000 consumers partcipated in the studies and interest in the Sensobus concept continues to build with a growing facebook presence. ‘Like’ the Sensobus on facebook and follow the tour daily.
Visit www.sensobus.us for a video tour of the Sensobus and a list of the upcoming tour stops.
How does the Sensobus benefit you? Consumers are becoming more aware of the quality of their food including taste and nutrition. Let your consumers tell you what they want before your next product launch. Consumer preferences are constantly evolving and often vary at a local level. Let Puratos help you take the guessing out of product launches. The Sensobus unit offers you a better understanding of consumer preferences with concrete analysis. The Sensobus will be managed by a team of specialized Sensory Analysts backed up with a fully equipped Research and Development group to help turn the analysis results into products on your shelves that your customers hand selected. .
The Sensobus gives you the peace-of-mind that any food developer craves. Let your customers choose the texture, shape, flavor etc. of your next launch and be sure that your products will be a hit from the word Go!.
Be sure to visit www.sensobus.us
Source: Puratos