Tampa, FL — A study by the National Institutes of Health shows that one in
133 Americans cannot tolerate gluten, a substance in wheat and some other
grains. Viitals Specialty Bakery (www.viitals.com) and the Gourmet Pizza Company
restaurant, both in Tampa, FL, have teamed up to serve their vegan and
gluten-intolerant customers gluten-free pizza.
The collaboration, begun in February of this year, introduces the first viable
gluten-free alternative to the old-fashioned wheat crust.
The key is in the gluten-free, vegan pizza crust, developed by Viitals Specialty
Bakery owner Ivan Nikolov and used by the Gourmet Pizza Company restaurant. The
crust is sold a la carte at the bakery. Response has been phenomenal, according
to Nikolov.
He opened his wholesale bakery in April 2009 and expanded into retail in
October, with a caf style storefront in Tampa. Although in its infancy, Viitals
Specialty brand is gaining recognition among the health and allergy conscious in
Florida, with products sold in several Tampa specialty stores.
The Gourmet Pizza Company, opened in 1999 in South Tampa, operates on two
principals; take the best products available and prepare them with the greatest
skill and attention possible. It is these principles that define their
commitment to making the best pizza anywhere.
Says pizza company owner Kristina Lima, “I started my research on gluten-free
pizza about a year ago. After having tasted several different pizza crustsI was
fortunate to have stumbled upon Viitals–hands down the best gluten-free crust I
had tastedour customers are very happy with it.”
Viitals crust is made with a proprietary blend of gluten free flours, extra
virgin olive oil, and seasoned with Italian seasoning. It is completely
glutenfree and vegan, and feels, smells and tastes like a traditional pizza
crust.
Says Nikolov, “gluten-free foods, especially pizza crusts are famous for having
completely different and unsatisfactory taste, texture and flavor. We are happy
that, in addition to offering a great-tasting par-baked gluten-free vegan pizza
crust at the Viitals bakery, we also partnered with a well-established and
reputable company like the Gourmet Pizza Company.”
The gluten-free vegan pizza crust will soon be available in health food stores
and pizzerias nationwide. Because the health and well-being of its
gluten-intolerant customers is of utmost importance, Viitals will choose its
venues for their clean practices and high standards, eliminating the possibility
of cross contamination.
Other Viitals products include gluten-free vegan bread, birthday cakes, high
protein muffins, crackers, loaves, cake bars, mousses, dips, healthy drinks,
organic coffee and gourmet tea. All products are high in fiber and free of the
most common food allergens; soy, milk, eggs, nuts, fish and shellfish (www.viitals.com/menu).
Viitals is a dedicated gluten-free (gluten not allowed on the premises)
hypoallergenic bakery.
It is the 2009 winner of Baking Management magazine’s Product Innovation Award,
which honors the best and the brightest in the baking industry.
Viitals Specialty Bakery vegan, gluten-free pizza crust and Gourmet Pizza
Company toppings combine to allow even the most health conscious to indulge in
their favorite food.
To learn more about Viitals Specialty Bakery please visit
www.viitals.com.
About Viitals Specialty Bakery:
Viitals Specialty Bakery is a wholesaler and retailer of high-protein,
gluten-free healthy, vegan baked goods. They offer delicious and nutritious
products for health conscious consumers.
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