What Does The Future Hold For Wheat? ABA Convention Panel Will Explore

WASHINGTON, D.C. The American Bakers Association is pleased to announce "The Future of Wheat" panel during 2012 Annual Convention. A group of experts representing all segments of the industry will come together to explore this critical question on April 16 in Scottsdale, Ariz.

“Although bakers face no shortage of important issues on a day-to-day basis, none are more important than making sure the industry has a clear, sustainable plan to continue to provide wholesome and affordable products to American families into the future,” said ABA President & CEO Robb MacKie. “The wheat panel at this year’s convention will look 25 years down the road to assess what tools and research will be necessary to meet our industry’s collective goals.”

All segments of the baking and wheat industry will be represented to create a comprehensive session for all attendees. Dana Peterson from the National Association of Wheat Growers will represent wheat growers; Alpha Baking’s Larry Marcucci will represent bakers; and agriculture expert Bill Lapp will offer an economic analysis and forecast. John Miller, president and CEO of Miller Milling, will moderate.

“My hope is that this event will be the start of a lively discussion both at convention and beyond. As all bakers know, high protein wheat is under extreme stress due to high global demand, shrinking acreage, and virtually non-existent research resources. I encourage all ABA members to be a part of this very timely discussion—made even more so as we stare down next year’s Farm Bill,” continued MacKie.

The 2012 ABA Convention, April 14-18, at the Fairmont Scottsdale Princess, promises to once again be the premier industry event of the year. The theme of “Baking Industry United” celebrates each individual’s integral role in the industry. The convention will bring together hundreds of leaders from America’s baking businesses and their suppliers for networking, idea exchange, and working sessions. Registration is open to both members and prospective members. More information may be found at www.americanbakers.org.

Source: American Bakers Association