Floral

As a fourth-generation Hendricks, Sue Ellen flits from overseeing six greenhouses filled with 70 cut flower varieties to checking out the days orders and meeting with suppliers. …

The Japanese flower market is notable for its per capita consumption (40 units on average) and net production of flowers last year the overall production of cutflowers almost mounted 5 billion stems in Japan. On the global flower market Japan consumes 6% of the overall supply. …

Lynne Aldrich, who owns a farm along with her husband Lee in North Central Iowa, got a call one holiday season from a upset woman. Apparently, her husband had shown up at the Aldrich Tree Farm to pick out a Christmas tree alone. Mistake. His wife described the tree he had chosen as the ugliest one she had ever seen. Lynne Aldrich told the woman to bring the tree back and pick out a new one. …

Flower auction FloraHolland is doing quite well this year. With almost a month to go in the year still, the turnover of 2009 has nonetheless already been exceeded at the start of December. The higher retail prices for flowers seem to be the main cause of the improvement. …

Y2trade announces it has launched an innovative Android App which lets users order flowers and have them shipped anywhere. Taking a trip to your local florist may be a thing of the past. It is extremely convenient to browse the in-app catalog of hundreds of banquettes of hand picked and cut flowers. …