California Giant Broadens Reach In 2013
As peak berry season arrives, so does another giant year of increase in berry acreage and year-round availability. New marketing initiatives are also in the works for California Giant Berry Farms. …
Produce
Pink Lady America Looking For Healthy Valentine's Day
With the holiday known for love coming up soon, the grower group behind the Pink Lady® Brand Apple is asking for those who really care to show it by giving something healthy on Valentine’s Day. …
US Highbush Blueberry Council Teams Up With Biggest Loser Host Alison Sweeney
The U.S. Highbush Blueberry Council (USHBC) announced it has teamed up this year with Alison Sweeney, host of NBCsThe Biggest Loser, to introduce a program that will encourage American women to lead healthier, more dynamic lives. The partnership is an expansion of the Blueberry Councils Little Blue Dynamos lifestyle marketing campaigns, which seek to influence the next generation of produce shoppers, particularly women aged 25-45. …
United Fresh Board Of Directors Sets 2013 Priorities
The United Fresh Produce Association Board of Directors met in Tucson last week for the annual Winter Leadership Meetings to set priorities for 2013 and to address several key issues facing the produce industry. More than 250 industry leaders participated in meetings of the Food Safety & Technology Council, Nutrition & Health Council, Supply Chain Logistics Council, Center for Global Produce Sustainability Advisory Board, Member Relations Task Force, United Foundation Board, United’s four Market Segment Boards, and United’s Consolidated Board of Directors. …
Guelph Food Technology Centre Merges With NSF International
The Guelph Food Technology Centre (GFTC), a Canadian leader in food safety certification, training, quality and technical solutions, has merged with NSF International, a global public health and safety organization with a similar legacy in food safety and training. As a result, GFTC's current members and clients will benefit from a broad array of NSF food safety training, auditing and certification services that include seafood, organic and global food safety certifications as well as support from NSF International, the largest food safety certifier in the agriculture sector with a global network of auditors and testing laboratories. …