New Apple Variety From FirstFruits Of Washington

With the start of fall, apples are showing up in the produce aisle in a big way. Sweetie™, an intensely sweet and crunchy new apple variety from FirstFruits of Washington, will be making an appearance at retail this September.

Industry Professional Don Harris Joins FreshXperts As Consulting Group's Newest Associate

September 27, 2012 FreshXperts

FreshXperts announced that Don Harris has joined the produce consulting group as its newest associate.  Harris, an industry professional with 40 years of experience, will provide FreshXperts’ clients with expertise in the areas of category development and management, buying strategies, training, and organic operations.

Liberty Fruit Co. Raises $480,000 For Charity At Its Annual Golf Tournament

September 27, 2012 Liberty Fruit Co.

Liberty Fruit Co. raised $480,000 for charity at its annual golf tournament. The Sept. 24 event was the Kansas City, Kan.-based company’s 13th edition and brings its total to about $1.8 million raised for charity in that time, said chief operating officer Scott Danner.

New Name, New Logo For Endive Producer

September 27, 2012 California Endive Farms

Originally named Rebel Farms, because everyone doubted that Belgian-style endive could be grown successfully in America, California Vegetable Specialties has a new name — California Endive Farms.

Latest Release Of iCropTrak Available In The App Store For iPad

September 26, 2012 iCropTrak

The latest release of iCropTrak, available in the App Store for Apple iPad tablet devices, delivers an easy to use Farm Plan data management interface for documenting expected seasonal farming operations. Farm Plan content can be assembled in chronological sequence and viewed in a calendar format on a field by field basis for portions of a season or for an annual crop cycle.