NPD Group Will Launch Monthly Sales Tracking Service
For the first time, foodservice distributors and manufacturers will be able to benchmark and track their market performance by product and operator segment based on actual sales from major broadline distributors with a new service from The NPD Group, a leading global information company. SupplyTrack®, which expands on NPD’s 30-plus years of tracking foodservice industry trends and performance indicators, will incorporate sales information on every product shipped from a critical mass of distributors to each of their foodservice operators. …