EVANSTON, Ill. — Tula Foods Inc.®, a healthy foods manufacturer, launched Better Whey of Life® (BWoL), the first all-natural brand of Greek yogurt made with whey protein from grass-fed cows. Hitting regional shelves in Chicago, Denver and San Francisco are six "twist-on-the-familiar" varieties: blackberry pomegranate, strawberry goji berry, raspberry white grape, acai mixed berry, vanilla bean and plain.
BWoL retails for MSRP $1.39-$1.69/6oz cup and can be found on shelves in all King Soopers and City Market Stores in Colorado and select cities in the surrounding Rocky Mountain states, in Jewel stores in the Chicagoland area and in Whole Foods in Northern California and the Rocky Mountain region.
BWoL combines the best of the old world and the best of the new world to bring you a better Greek yogurt. Unlike other Greek yogurts that strain out the whey, BWoL uses a unique process that retains the whey protein, enabling a distinct thick, smooth and silky yogurt with exceptional health benefits.
Whey protein is unique because of its Branched Chain Amino Acid content (BCAA's) — leucine in particular. Recent studies suggest that consuming a critical amount of these amino acids through foods at each meal helps maintain muscle and burn fat.
Benefits of BWoL include:
- whey protein from grass-fed cows
- 30% of daily protein needs plus 3g fiber
- only 4g of sugar per 6oz. cup in BWoL plain Greek yogurt (40% less sugar than other plain Greek yogurts)
- 30% of daily calcium needs (33% more than most Greek yogurts)
- probiotics and prebiotics
- no artificial ingredients
- delicious flavors formulated with James Beard award-winning chef
"Better Whey of Life is about more than just making good-tasting food. It's about a food-losophy," said Daphne Mazarakis, founder and president of Tula Foods. "We believe that a calorie is not just a calorie — it matters where your food comes from and whether it is filled with empty or high-value nutritious ingredients. That's why Better Whey of Life makes higher protein, lower sugar foods rich in good-for-you nutrients."
BWoL Greek yogurt is carefully made according to three food-losophy principles:
Create a balanced protein to carbohydrate intake;
Get a boost from whey protein; it helps maintain muscle and reduce fat;
Take advantage of the health benefits of fiber, probiotics and calcium.
"Because our team is dedicated to making delicious foods — rich in protein, fiber and low in sugar, you will see us move into new product categories with our Better Whey of Life food-losophy," said Brian Sambor, vice president of operations and technology. "We aren't just a brand about better yogurt; we are a brand about better foods."
About Tula Foods
Based in Evanston, IL, Tula Foods was founded in 2008 by Daphne Mazarakis, a second generation Greek-American. At Tula Foods, the motto is "When You Know Better, You Eat Better."
Dedicated to smart living and healthy eating, Tula Foods was the 2009 recipient of the Illinois Department of Commerce "Most Innovative New Company Award" and the 2010 "Nielsen/Walgreens Women Owned Business Development Award."
For more information, visit www.betterwheyoflife.com
Source: Tula Foods