Dannon Aims To Make Nutritious Food Fun With New Greek Lowfat Yogurt For Kids

WHITE PLAINS, N.Y. – True to their mission to bring health through food to as many people as possible, Dannon recently launched new Danimals® SuperStars Greek Lowfat Yogurt. Made specifically to appeal to the unique taste preferences of kids and nutrition expectations of moms, Danimals® SuperStars further exemplifies Dannon’s commitment to making more nutrient rich products.

Danimals® SuperStars provides parents with an easy and fun choice. Kids love the flavors and parents can feel good about the nutrition profile. With 10g of protein per 4oz cup, Danimals SuperStars contains twice as much protein as regular lowfat yogurts*. Danimals SuperStars is a great snack to help kids fuel any adventures their days may bring.

“As both a pediatrician and a mother of two very active young children, I know all too well the struggle in trying to find snacks that kids will enjoy and that we feel good about giving our kids,” said Dr. Tanya Altmann, nationally renowned author and pediatrician. “I am excited to partner with Danimals® to let moms and kids know about new Danimals® SuperStars Greek Lowfat Yogurt. From school, to homework, to sports practice and beyond, Danimals® SuperStars is a delicious and fun snack that will help your children Power Up. And I can say first-hand that kids love the flavors!”

“On the heels of our recent nutrition commitment with Partnership for a Healthier America, we are committed to offer snack options that kids want to eat and that parents feel good about when feeding their children,” said Michael Neuwirth, Senior Director of Public Relations for Dannon. “As America’s largest maker of yogurt, we’re always looking to find ways to create nutritious and innovative products for the whole family. Danimals® SuperStars represents a natural progression of our ongoing commitment to help Americans enjoy the benefits of eating yogurt every day—something that’s especially important for future generations.”

Danimals SuperStars Greek Lowfat Yogurts can help provide kids with the nutrition they need. Each cup is a good source of calcium and Vitamin D, which help build strong bones, along with an excellent source of protein (25 percent of the Daily Value). Also, similar to other Danimals products, Danimals SuperStars has no artificial colors or flavors and no high fructose corn syrup.

Each cup of Danimals SuperStars will help fuel even more than young bodies. With educational and Power Up fun facts found under the lid of each cup, Danimals is helping stimulate children’s minds as well!

Danimals® SuperStars is available in 4oz 4-count packs in five delicious flavors made specifically for kids, including: Strawberry Slide, Strawberry Banana Sprint, Cotton Candy Thrill, Mixed Berry Half-Pipe and Cherry Rush.

Visit Danimals.com for more information, and connect with us on Facebook at Facebook.com/Danimals.

*Contains 14% more of the DV of Protein (7g) than Regular Lowfat Yogurt

Danimals: 10g (20%DV) Protein; Regular Lowfat Yogurt: 3g (6%DV) Protein per 4 oz

About Danimals

In addition to playing outdoors on a regular basis, it’s important for kids to eat well and get the right balance of foods in their diet, such as dairy, which includes nutrients like calcium. Kids can get calcium from products such as Danimals® Greek lowfat yogurts, nonfat yogurts and dairy smoothies.

Danimals dairy products make snacking fun – they taste great and are available in a variety of delicious fruity flavors and fun formats. Kids will love Powering Up with Danimals SuperStars, experiencing the burst of fruity flavor in Danimals Smoothies, and mixing fun toppings from Crunchers into delicious nonfat yogurt. All Danimals products contain a good source of Calcium and Vitamin D, which help kids build strong bones and regulate muscle function. The 2010 Dietary Guidelines for Americans identify calcium as a nutrient of concern for American adults and children, and recommend increasing intake of foods that provide it.**

About The Dannon Company, Inc.

Headquartered in White Plains, New York, Dannon has plants in Minster, OH, Fort Worth, TX, West Jordan, UT, and Portland, OR, which makes more than 200 different flavors, styles and sizes of cultured refrigerated and frozen dairy products to serve the diverse needs of its retail and foodservice customers. Dannon brings health through food to as many people as possible via its wide offering of delicious and wholesome fresh and frozen yogurts.

Dannon is a subsidiary of Danone, and Dannon is the top-selling brand of yogurt worldwide, sold under the names Dannon and Danone. For more information, visit dannon.com.

*Contains 14% more of the DV of Protein (7g) than Regular Lowfat Yogurt

Danimals: 10g (20%DV) Protein; Regular Lowfat Yogurt: 3g (6%DV) Protein per 4 oz

** Dietary Guidelines Advisory Committee. 2010. Report of the Dietary Guidelines Advisory Committee on the Dietary Guidelines for Americans, 2010, to the Secretary of Agriculture and the Secretary of Health and Human Services. U.S. Department of Agriculture, Agricultural Research Service, Washington, DC.

Source: The Dannon Company, Inc.