Darigold Launches FIT Milk

SEATTLE — Darigold is expanding its portfolio of milk products to include FIT, an ultrafiltered, lactose-free, high-protein milk. FIT delivers 75 percent more protein and 40 percent less sugar than regular 2 percent milk.

It’s an ultrafiltration process of the farmer-owned co-op that naturally concentrates protein and removes sugars.

Research indicates that nearly half of Americans strongly want to reduce sugar consumption and more than half of U.S. households consider protein to be an important attribute influencing purchasing decisions. Darigold keeps pace with such changing consumer trends by offering this everyday milk with stronger nutritional value and no artificial ingredients.

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