San Jose, California — Global dairy industry’s rapid growth is attributed
primarily to the advent of functional products, with characteristics such as
low-sugar, low-fat, cholesterol-reducing and favorable impact on digestive
health. Among all functional foods, yoghurt is considered an ideal medium for
delivery of beneficial functional ingredients. Consumer focus on healthy
lifestyle is a major driving force for the global yoghurt and yoghurt drinks
market. Over the years, the market has witnessed a shift from conventional
spoonable yoghurt products towards yoghurt drinks, as well as products that are
specifically targeted at children. In addition, demand for organic yoghurt
products with natural ingredients is also on the rise. Innovative and premium
products such as bio yoghurts or yoghurts enriched with juice and fruits are
also finding favor among consumers. Attractive packaging and aggressive
promotions play a major role in enticing consumers to purchase yoghurt products.
Europe and Asia-Pacific dominate the global yoghurts market with more than 80%
share of volume consumption, as stated by the new market research report on
yoghurt. Asia presents a huge opportunity for global health food retailers
(including yoghurt manufacturers) due to the rising incidence of
lifestyle-related health concerns such as diabetes and obesity brought on by
rapid economic development and rising income levels. Consequently, yoghurt
consumption in Asia-Pacific is projected to reach 5.2 million tons by 2012.
China represents the fastest growing regional market for yoghurt, in terms of
consumption (value and volume).
Refrigerated yoghurt constitutes the fastest growing sector, and benefits from
its positioning as a health-promoting product. Products with the ability to
improve immune system and enhance digestive functioning are expected to hold
ground in the future. Households with children constitute the segment with
potential growth opportunities. However, rising prices of refrigerated yoghurts
drinks are acting as deterrents, preventing consumers from making repeat
purchases. In addition, low-cost substitute products such as kefir milk and
smoothies are posing intense competition for the products.
Global yoghurt market is characterized by intense competition prompting leading
players differentiate themselves by focusing on health benefits, branding, and
incorporation of ingredients (namely fruits). Key players profiled in the report
include Arla Foods UK Plc, General Mills Inc., Groupe Danone, Inner Mongolia
Yili Industrial Company Ltd, Meiji Dairies Corporation, Mengniu Dairy Company
Limited, Nestle S.A., Sodiaal SA, Yoplait Dairy Crest Limited, Yeo Valley Group
Ltd, and Yakult Honsha Co., Ltd., among others.
The report titled "Yoghurt: A Global Strategic Business Report" announced by
Global Industry Analysts, Inc., provides a comprehensive review of market
trends, competitive scenario, product introductions/innovations, and recent
industry activity. The study analyzes market data and analytics in terms of
value sales for regions including The United States, Canada, Japan, Europe,
Asia-Pacific, Latin America and Rest of World. The study analyzes market data
and analytics in terms of both volume and value consumption.
For more details about this comprehensive market research report, please visit –
http://www.strategyr.com/Yoghurt_Market_Report.asp
About Global Industry Analysts, Inc.
Global Industry Analysts, Inc., (GIA) is a reputed publisher of off-the-shelf
market research. Founded in 1987, the company is globally recognized as one of
the world’s largest market research publishers. The company employs over 800
people worldwide and publishes more than 1100 full-scale research reports each
year. Additionally, the company also offers thousands of smaller research
products including company reports, market trend reports, and industry reports
encompassing all major industries worldwide.
Source: Global
Industry Analysts, Inc.