Greek yogurt is taking over the dairy aisle, but will kids bite?
The question is a critical one for General Mills, which is a dominant player in yogurt for kids, with about half the market. It's also important to Chobani, the leader in the Greek yogurt category, which is stepping up its courtship of kids – and their parents.
It's a difficult question to answer, though. That's because the same reasons some adults prefer Greek yogurt over the traditional yogurts Americans usually eat may not mean much to children.
Some adults like Greek yogurt for its bitter taste and the thicker consistency that it has because of the way it's strained. Some health-conscious adults also like it because it has less fat and more protein. But children are a different story: They general like foods that are sweet and don't care about how much protein is in their snacks.
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