BROOMFIELD, Colo. — Horizon® today announced the launch of organic Fat-Free Milk Plus DHA Omega-3, which is the latest product to join the company’s line of organic milk fortified with DHA Omega-3. The new Fat-Free Milk Plus DHA Omega-3 provides consumers with the same healthy benefits of DHA-fortified milk, but with less fat and calories. Horizon is the only organic milk brand offering a Fat Free milk product enhanced with DHA Omega-3.
DHA Omega-3 is a long-chain omega-3 fatty acid that has been shown in a number of scientific studies to be important for supporting the brain, heart and eyes at every stage of life. In 2007, Horizon first introduced organic milk fortified with DHA Omega-3, including whole milk and reduced fat varieties.
“Organic milk fortified with DHA is a great option for families looking to incorporate nutritious products in their diets with the proven benefits of DHA, including those for heart, brain and eye health,” said Dr. Alan Greene M.D., F.A.A.P., author of Feeding Baby Green. “The new Fat-Free Milk Plus DHA Omega-3 from Horizon gives consumers all these benefits of DHA-enhanced milk, but with a fraction of the calories and fat.”
All Horizon Organic Milk Plus DHA Omega-3 products are produced with Martek Biosciences’ life’sDHA™, a vegetarian and sustainable source of plant-based DHA. It is also the only source of DHA currently used in U.S. infant formulas and, because it’s plant-based, does not alter the flavor of the original milk product. Horizon added to the line in 2010 by fortifying its chocolate milk with life’sDHA™.
Horizon Organic Fat-Free Milk Plus DHA Omega-3 is now available in supermarkets and natural food stores nationwide at a Suggested Retail Price (SRP) of $4.29. For more information, visit www.horizonorganic.com.
About Horizon Organic
Horizon is committed to providing great-tasting, organic dairy products that nourish families and build healthy foundations. Founded in 1991, Horizon was a pioneer in the organic industry, the first company to supply organic milk nationally, and has grown to become the leading organic dairy brand in the U.S. Today, Horizon works with 600 family farmers across the country to supply 93 percent of its organic milk. Horizon offers a delicious variety of certified organic dairy products made with simple ingredients and without antibiotics, added growth hormones or pesticides. In an effort to protect the earth and its natural resources, Horizon offsets the energy used to produce its products with clean, renewable wind power. For more information about Horizon, visit www.horizonorganic.com. Horizon is also on Facebook at http://www.facebook.com/Horizon and Twitter at http://twitter.com/horizondairy.
ABOUT MARTEK
Martek Biosciences Corporation (NASDAQ: MATK) is a leader in the innovation and development of DHA omega-3 products that promote health and wellness through every stage of life. The Company produces life’sDHA™, a sustainable and vegetarian source of DHA omega-3, for use in foods, beverages, infant formula, and supplements, and ARA (arachidonic acid), an omega-6 fatty acid, for use in infant formula. For more information on Martek Biosciences, visit http://www.martek.com/.
Source: WhiteWave Foods