What's the leading producer of Greek yogurt in Greece?
It's not Chobani, the hot brand of Greek yogurt in America. It's Fage, with more than 25% market share in Greece. Vivartia is No.2.
Furthermore, Fage was the first brand of Greek yogurt introduced in the America market. Fage arrived in 1998, nine years before Chobani hit supermarket shelves. Current market shares: Chobani, 47%. Fage, just 14%.
Why Fage fell from first place
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