Lifeway Foods Reports Record 1st Quarter 2010 Revenues

MORTON GROVE, Ill. – Lifeway Foods makers of a nutritious, probiotic dairy
beverage called kefir, announced today for the first quarter ended March 31,
2010, total consolidated sales increased 16% to approximately $15,995,000 from
$13,736,000 during the same period a year ago.

Edward Smolyansky, CFO commented, “We are extremely pleased with our first
quarter 2010 revenue results. We continue to grow our SKU’s offerings at our
existing customers while at the same time adding new grocery and retail accounts
and opening up new revenue channels such as convenience stores. As is our
historical norm, the first two weeks of the year we shipped approximately half
of what we averaged for the remaining 11 weeks of the quarter, and for those
remaining 11 weeks, we averaged $1.350 million in revenue. This increase in
weekly shipments is extremely encouraging as we look to continue our growth in
2010.”

About Lifeway Foods

Lifeway, recently named Fortune Small Business’ 97th Fastest Growing Small
Business, and one of only 4 companies to ever be named to the list four straight
years in a row, is America’s leading supplier of the cultured dairy product
known as kefir, and now America’s only supplier of Organic Kefir. Lifeway Kefir
is a dairy beverage that contains Lifeway’s exclusive 10 Live and Active
probiotic cultures. While most regular yogurt only contains two or three of
these “friendly” cultures, Lifeway kefir products offer more nutritional
benefits. Lifeway offers 12 different flavors of its Kefir beverage, Organic
Kefir and SoyTreat (a soy based kefir). Lifeway recently introduced a series of
innovative new products such as pomegranate kefir, Greek-style kefir, a
children’s line of organic kefir products called ProBugs (TM) in a no-spill
pouch in kid-friendly flavors like Orange Creamy Crawler and Sublime Slime Lime,
and a line of organic whole milk kefir. Lifeway also produces a line of products
marketed in US Hispanic communities, called La Fruta, Drinkable Yogurt (yogurt
drinks distinct from kefir). In addition to its line of Kefir products, the
company produces a variety of cheese products and recently introduced a line of
organic pudding called It’s Pudding!

This news release contains forward-looking statements. Investors are
cautioned that actual results may differ materially from such forward-looking
statements. Forward-looking statements involve risks and uncertainties
including, but not limited to, competitive pressures and other important factors
detailed in the Company’s reports filed with the Securities and Exchange
Commission.

Investor Relations of Lifeway Foods, +1-847-967-1010

Source:

Lifeway Foods