Lunchables Giving Kids A Chance To Lunch, Roar & Score

BOSTON — Kids who love learning about the animal kingdom may finally have a
chance to turn their passion into a reality thanks to the Lunch, Roar & Score
Sweepstakes from Lunchables Lunch Combinations. Together with Animal Planet and
Jeff Corwin they’re giving aspiring naturalists a chance to get an up close and
personal look at the animal kingdom.

“My fascination with animals started when I was very young so I’m excited to
help other kids discover their inner animal expert,” said Jeff Corwin, animal
enthusiast and star of the show, “Corwin’s Quest.” “This sweepstakes offers
families a unique chance to see the world of animals through my eyes. It’s an
awesome opportunity.”

Lunchables Animal Planet Sweepstakes

Through May 3, 2010, kids can enter for a chance to win an all-expenses-paid
trip to Boston with their family where they’ll spend three days with Jeff
Corwin, learning about their favorite animals. Entering is easy simply log
onto and answer an animal-themed trivia question. Ten lucky
winners and their families will get a behind-the-scenes tour of the New England
Aquarium and Franklin Park Zoo as well as an exclusive welcome dinner with Jeff

“We believe all kids have the potential to do great things,” said Darin Dugan,
Senior Director of Marketing, Lunchables. “The Lunch, Roar & Score Sweepstakes
really focuses on an interest we know kids want to learn more about animals
so we’re excited to provide this opportunity which is exciting and educational.”

New Lunchables Sub Sandwiches

Moms can also feed their kids’ potential with new Lunchables sub sandwiches.
Starting in January, four new varieties hit shelves featuring bread made with
whole grain, 100% white meat chicken and turkey made with 100% turkey breast.
The new Lunchables varieties are available in the refrigerated section of
grocery stores and retail for $1.99.

To learn more about the new Lunchables visit Click on the
Animal Planet icon for a chance to Lunch, Roar & Score an awesome animal

About Animal Planet

Animal Planet Media (APM), a multi-media business unit of Discovery
Communications, is the world’s only entertainment brand that immerses viewers in
the full range of life in the animal kingdom with rich, deep content via
multiple platforms and offers animal lovers and pet owners access to a
centralized online, television and mobile community for immersive, engaging,
high-quality entertainment, information and enrichment. APM consists of the
Animal Planet television network, available in more than 96 million homes in the
US; online assets, the ultimate online destination for all
things animal; the 24/7 broadband channel, Animal Planet Beyond;,
the #1 pet-related Web property globally that facilitates pet adoption; and
other media platforms including a robust Video-on-Demand (VOD) service; mobile
content; and merchandising extensions.

About Kraft Foods

The combination of Kraft Foods and Cadbury creates a global powerhouse in
snacks, confectionery and quick meals. With annual revenues of approximately $50
billion, the combined company is the world’s second largest food company, making
delicious products for billions of consumers in more than 160 countries. The
combined company’s portfolio includes 11 iconic brands with revenues exceeding
$1 billion Oreo, Nabisco and LU biscuits; Milka and Cadbury chocolates;
Trident gums; Jacobs and Maxwell House coffees; Philadelphia cream cheeses;
Kraft cheeses, dinners and dressings; and Oscar Mayer meats. Another 70+ brands
generate annual revenues of more than $100 million. Kraft Foods (;
NYSE: KFT) is a member of the Dow Jones Industrial Average, Standard & Poor’s
500, Dow Jones Sustainability Index and Ethibel Sustainability Index.


Kraft Foods