HAILEY, Idaho — Prosperity Organic Foods, Inc. announced today it has dramatically increased distribution of Melt® Buttery Spread, its all natural, creamy butter substitute. Melt® can now be purchased in more than 500 stores, including Haggen, Fred Meyer, King Soopers, Central Markets, Lucky, SaveMart, Bristol Farms, Sunflower Markets and Sprouts.
"Consumer response to Melt® has been overwhelmingly positive," reports President and CEO Meg Carlson. "Melt® has a rich, creamy texture like butter and the sweet taste of coconut, making it delicious as a spread on your favorite bread or as a dipping sauce for seafood. Once people try it, they're hooked!"
The Melt® Story
Melt® isn't butter – it's better!
Melt® is a rich, creamy and healthy alternative to butter that combines the creamy goodness of butter with the sweet taste of organic virgin coconut oil, its key ingredient. Melt® can be spread on warm toast or bread, melted over mashed potatoes or used in your favorite recipe – anywhere that butter goes, without the baggage. Buttery Melt® is an excellent source of Medium Chain Fatty Acids (MCFAs) shown in studies to be easily converted into energy instead of stored as fat, thereby boosting your metabolism.
About Prosperity Organic Foods, Inc.
Prosperity Organic Foods, Inc. provides great tasting products of superior quality through innovative uses of healthy fats and oils that allow consumers to eat better, feel better and live better. Melt®, launched in 2009 by founder Cygnia Rapp, is the company's debut product aimed at consumers seeking naturally great tasting and healthful food choices.
Melt® will be using Facebook and Twitter to launch several on-line marketing campaigns to further drive awareness and trial over the holiday period. All participants will receive online coupons, and winners will be given free tubs of Melt® to use with their Thanksgiving and Christmas recipes.
Source: Prosperity Organic Foods, Inc.