LA FARGE, Wis.— It’s already a year of firsts when it comes to Team USA competing at the 2016 Olympic Games. For starters, the Milk Producers Education Program (MilkPEP) has signed on as an official sponsor of Team USA, sponsoring several athletes who will represent Team USA in Rio de Janeiro. And for the first time, the Milk Life campaign will promote organic milk alongside conventionally produced white dairy milk..
As a part of the Milk Life’s United States Olympic Committee sponsorship, Organic Valley has created new packaging for its white milk half-gallons and Good to Go single-serves featuring the Milk Life Team USA logo. Point of sale materials including shelf blades, cooler door and rack stickers, danglers and channel strips, and cooler clings have also been created featuring three-time world champion, and two-time U.S. Olympic gold medalist Kristin Armstrong.
Armstrong spent a day at Organic Valley producer Jon Bansen’s farm in scenic Monmouth, Oregon for a photo and video shoot. Organic Valley will also follow Armstrong’s journey to represent Team USA at the Olympic Games on its social channels. In addition, Organic Valley is donating milk to Team USA athletes who are part of MilkPEP’s sponsorship to support them in their training leading up to the Olympic Games. Organic milk is the choice of Team USA cyclist Kristin Armstrong, one of the most decorated women cyclists in the world. The three-time world champion and two-time U.S. Olympic gold medalist chooses organic milk as a key ingredient in her training and nutrition regimen.
Armstrong is at the front of the pack when it comes to illustrating the increasing demand for organic food and beverages in the USA. 80 percent of Americans have bought organic food in the last 12 months, and 10 percent of all milk sales are organic.
“As an athlete, I want to trust everything that I take in, to fuel my body,” said Armstrong while visiting Bansen’s J&J Jerseys Farm. “So I really believe in organic milk. I believe it fuels my body and provides the right nutrients that I need to get back on my bike each and every day.”
Milk is a natural fit for Team USA athletes training, because milk has been at the dinner and training tables of 9 out of 10 U.S. Olympians*
* 9 out of 10 finding based on 675 responses received from survey invitations sent to U.S. Olympians.
About Organic Valley
Organic Valley is America’s largest cooperative of organic farmers and one of the nation’s leading organic brands. Organized in 1988, it represents more than 1,800 farmers in 36 states. Focused on its founding mission of saving family farms through organic farming, Organic Valley produces a variety of organic foods, including organic milk, soy, cheese, butter, spreads, creams, eggs, and produce, which are sold in supermarkets, natural foods stores and food cooperatives nationwide. With its regional model, milk is produced, bottled and distributed right in the region where it is farmed to ensure fewer miles from farm to table and to support our local economies. For further information, visit www.organicvalley.coop.
Organic Valley is also on Twitter (@OrganicValley) and Facebook (www.facebook.com/OrganicValley).
Source: Organic Valley