La Farge, WI – Organic Valley, the nation’s largest cooperative of organic farmers and a leading organic brand, today announced the launch of Organic Valley Lactose Free Whole Milk and Organic Valley Lactose Free Half & Half. These two new products are the only of their kind, joining Organic Valley’s Fat Free, Lowfat 1%, and Reduced Fat 2% lactose free milks for the most complete line of organic lactose free options.
An estimated 25 percent of the U.S. population suffers from varying degrees of lactose intolerance, according to the National Institute of Health. This means the body cannot easily digest lactose, a natural sugar found in milk and dairy products. Millions of Americans, up to 80 percent of African and Hispanic Americans, have symptoms. As a result, organic lactose free milk has recently grown at three times the rate of organic regular milk according to SPINScan.
Like all Organic Valley dairy products, lactose free milk starts as wholesome, organic milk from cows raised on the pastures of family farms. Then a natural enzyme, lactase, is added to convert lactose into glucose and galactose, simple sugars that are more easily digested. This does the work some digestive systems cannot. Organic Valley lactose free dairy products are an excellent source of riboflavin, calcium, vitamin D and protein. Organic Valley never uses antibiotics, synthetic hormones, toxic pesticides or GMO feed.
Organic Valley Lactose Free Whole Milk comes in a 64 oz. carton with an SRP of $5.69. Organic Valley Lactose Free Half & Half comes in a 32 oz. carton with an SRP of $4.69. Both products are now available nationwide in natural food stores, food cooperatives and major grocery chains.
Organic Valley: Independent and Farmer-Owned
Organic Valley is America’s largest cooperative of organic farmers and one of the nation’s leading organic brands. Organized in 1988, today it represents 1,834 farmers in 35 states and three Canadian provinces, and achieved $860 million in 2012 sales. Focused on its founding mission of saving family farms through organic farming, Organic Valley produces a variety of organic foods, including organic milk, soy, cheese, butter, spreads, creams, eggs, and produce, which are sold in supermarkets, natural foods stores and food cooperatives nationwide. With its regional model, milk is produced, bottled and distributed right in the region where it is farmed to ensure fewer miles from farm to table and to support our local economies. For further information and to learn about Organic Valley’s 25 years of sustainable agriculture as it celebrates its anniversary in 2013, visit http://www.organicvalley.coop. Organic Valley is also on Twitter @OrganicValley and Facebook http://www.facebook.com/OrganicValley
Source: Organic Valley