Growth in the market value of cheese in the past five years has been stronger than in other dairy categories such as milk, yogurt, and spreadable fats. This report outlines relevant consumer and product trends impacting this category globally, based on Datamonitor's TrendSights mega-trend framework, to classify the key themes.Each section contains a concise SWOT analysis that outlines how each TrendSights mega-trend can be applied to the cheese category.
Consumer insight analysis covering 20 countries globally highlights the key attitudes and behaviors influencing consumers' purchasing behavior.Case studies and numerous product examples throughout the brief showcase best-in-class innovations in cheese products worldwide.
Key considerations and potential opportunities have been identified based on consumer preferences and recent product innovations in this category.
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