Start-Up Food Products Like Man Dip Face Uphill Battle For Shelf Space

Man Dip has a six-month lease on life.

That's about how long local grocery stores will give the spicy sausage and cheese dip, a new product from an unknown local entrepreneur, before they decide whether to keep it or dump it. But that's a lot farther than most other food startups make it in the highly competitive race for grocery shelf space.

If it were up to Dr. Ted Mimlitz, the man behind Man Dip, the concoction he's been whipping up for 15 years might have remained just a party favorite and inside joke among his circle of friends.

But about four years ago, Andy Wolf, a serial entrepreneur who has brought to market a number of items including a deer sled for hunters, took a bite of Mimlitz's dip at a school-related event for their children.

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