Tillamook Expands Yogurt Line, Increases Distribution In AZ, CA & CO

TILLAMOOK, Ore. — Tillamook’s popular line of 6-oz. yogurts is expanding with three new flavors, all made with no artificial flavors, no artificial colors, no artificial sweeteners and no high fructose corn syrup, and like all of its products, Tillamook Lowfat Yogurt is made with the highest quality milk from cows not treated with artificial growth hormones. Additionally, the company is launching Vanilla Bean and Naturally Plain yogurts in new 32-oz. cartons and expanding distribution of six of its popular 6-oz. flavors in the West.

The latest additions to the lowfat yogurt line include creamy Banana Vanilla, tart Pomegranate Blackberry and antioxidant-rich Blueberry Acai. These flavors join other inventive Tillamook flavors in the 6-oz. size, including Baked Apple Pie, Watermelon and Strawberry Lemonade which have a suggested retail price of $0.89.

Tillamook, known for its award-winning cheddar cheese, is meeting increased consumer demand for lowfat yogurt with expanded distribution in California and the Southwest. Beginning in February, the six top-selling Tillamook Lowfat Yogurt 6-oz. flavors will hit Safeway and Vons stores in Arizona, California and Colorado. Available flavors include Oregon Strawberry, Raspberry, Vanilla Bean, Mountain Huckleberry, Marionberry and French Vanilla Bean.

“Tillamook fans love our fresh and flavorful products and we want to support our consumers as they maintain their smart and healthy eating habits in 2011,” said Jay Allison, Tillamook vice president of sales and marketing. “With a century of experience in the dairy business, we’re providing yogurt that’s both top quality and lowfat, and by expanding the line and distribution, fans can find more flavors in more places.”

In addition to the three new 6 oz. varieties, classic Tillamook Lowfat Yogurt flavors Vanilla Bean and Naturally Plain are now available in a new larger 32-oz. size for a suggested retail price of $2.49.

About Tillamook County Creamery Association

Established in 1909, the Tillamook County Creamery Association (TCCA) is a cooperative of 110 dairy farming families guided by century-old values of quality, cooperation, integrity, stewardship and responsiveness. Quickly becoming one of the top dairy brands in the country, Tillamook is most famously known for its award-winning, naturally aged Tillamook cheddars and also offers a variety of other cheeses, ice cream, butter, sour cream and yogurt. For more information, visit: www.Tillamook.com.

Source: Tillamook County Creamery Association