The frozen desserts business in America had been considered recession-proof
based on its performance during previous downturns. But since the onset of the
current downturn, both packaged frozen dessert marketers and foodservice
operators have used a wide variety of discounts and deals to keep volume sales
up and appeal to cost-conscious consumers. Sustaining such strategies is
expected to be essential to the future of this mature market, which Packaged
Facts forecasts will achieve sales of $27 billion by 2014.
“The recession has raised consumer commitment to finding the best price/value
balance in their frozen desserts. Manufacturers, retailers, and foodservice
operators are all working to keep consumers happy by offering a wide assortment
of deals,” says Don Montuori, publisher of Packaged Facts. “At the same time,
frozen desserts represent an opportunity for relatively inexpensive indulgence.
Here again, marketers are offering bargains in order to keep volume flowing, and
retailers are improving and upscaling their private label offerings.”
Marketers continue to launch new products that, Packaged Facts predicts, could
influence a change in direction for the industry. Many of these products are
targeted to socially conscious consumers and foodies, who share a desire for
products that are simple and from identifiable sources, such as ingredients by
local producers. Other new products are targeted to the Hispanic-American
population, which is the fastest growing demographic segment, as well as to
consumers who enjoy products with a “Latin” flavor.
At the same time that consumers are value hunting, they are also seeking
products that can contribute to their health. And though healthy products are
nothing new in the frozen dessert category, the trend now focuses on products
that have added ingredients, such as probiotics and Omega 3, that promote good
health rather than products that have eliminated ingredients like fat and sugar.
Other ingredients being added to promote health include antioxidants, calcium,
and Vitamin D. Packaged Facts predicts the healthy aspects of yogurt culture
that appeal to older and younger health-conscious consumers will cause the sales
growth of frozen yogurt to outpace other frozen dessert categories through 2014.
“Ice Cream and Frozen Desserts in the U.S., 6th Edition” examines a spectrum of
frozen desserts including ice cream, frozen yogurt, gelato, frozen custard,
sherbet, sorbet, water ices, non-dairy frozen desserts and frozen novelties. The
report offers predictions about the growth of the frozen dessert market,
discusses key developments in the changing world of marketers including
consolidation and co-branding trends, identifies important emerging players and
explores the environment in which industry trends will develop over the next few
years. Although focused on the U.S., the report also scans the global market
with special attention to markets like China, Eastern Europe, and the Middle
East where economic development has spurred a taste for American ice cream even
as global marketers acquire and reinvigorate local favorites. For further
information, please visit:
http://www.packagedfacts.com/redirect.asp?progid=76460&productid=2385473
About Packaged Facts – Packaged Facts, a division of MarketResearch.com,
publishes market intelligence on a wide range of consumer market topics,
including consumer goods and retailing, foods and beverages, demographics, pet
products and services, and financial products. Packaged Facts also offers a full
range of custom research services. To learn more, visit: www.packagedfacts.com.
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Source:
Packaged Facts