Vegetable yogurt will become the trendy new food of choice next year, replacing traditional sweet flavours in the fridges of fashion-conscious shoppers, Waitrose has predicted
Varieties such as carrot, beetroot and sweet potato have proved an unexpected hit in the US and will soon be making a mark in Britain, the supermarket said in its annual food and drink trends report.
The unlikely sounding product is due to follow up the 2016 success of seaweed, cactus water and bao buns, indicative of a public in thrall to “hip” new foods that look good on social media, the report said.
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