LA FARGE, Wis. – Wild prairie grasses and wooden signs advertising handwoven rugs dot the roadside leading to the home of the nation’s largest organic cooperative.
The barn-style headquarters of Organic Valley, off a serpentine byway and tucked in the hills of southwest Wisconsin, feels far away. But the coop is in the center of the change reshaping every part of the food industry: the rise of organic foods and ingredients.
A little more than 200 miles northwest, on the manicured lawns of a suburban corporate campus, executives at General Mills’ headquarters recently made a deal with Organic Valley to boost organic products in its vast array of foods.
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