As France’s leading food and farming region, Brittany will be represented by about one hundred exhibitors at SIAL 2010, the international food professionals' tradeshow. The 148,000 expected visitors (58% of whom will be foreigners hailing from 185 countries) will enjoy a unique opportunity of discovering Breton innovations in products, packaging, processes and services matching current trends. This biennial event will be held from October 17 to 21, 2010, at the Paris-Nord Villepinte Exhibition Centre in France.
Among the hundred or so Breton exhibitors at SIAL 2010, there will be 35 taking quarters in 11 of the sector-specific pavilions: in Hall 5A, beverages, biscuit and sweet products, groceries, sea food and deli; in Hall 5B, intermediate food products (IFPs); in Hall 6, meat, meat products and tripe, poultry and frozen foods; and in Hall 8, organic products and fine foods. These Breton companies will be supported by regional authorities and the Boards of Trade Consortium for Brittany (COCEB).
Inside the "Brittany – Trends & Innovation" pavilion (Booth L42) located in the "Régions de France" area (Hall 5A), there will be a stall manned by a chef inviting visitors to sample new flavors and recipes made from exhibited products. This regional booth will spotlight this year's 50 novelties, in keeping with the four major trends of the day, including:
Sustainable development and responsible products
– Brasserie Britt has designed a revolutionary packaging system for beer called KeyKeg. Made of 100% recyclable cardboard, it also provides better preservation of drink after opening. It contains Celtika, a blond beer created to mark the brewery's ten-year anniversary and awarded the Public's Gold Medal at last year's World Beer Festival.
Nutrition and wellness
- Specialized in making traditional milk desserts, the Marie Morin Company offers a new range of plain yogurt made from buffalo milk. This milk contains exceptional nutritional properties with a higher calcium, protein and iron content than cow's milk, and above all less cholesterol.
- Specialists in seafood processing and manufacturing, Meralliance is launching a fish dry sausage on the market. Called Armoric, it comes in three flavors: Albacore tuna and walnuts, pepper tuna, and salmon chorizo.
Small bites and eating on-the-go
- A brand known for its pâtés and potted fish, Guyader Gastronomie is renewing its appetizer collection with an original range of mini-pots, like grandma used to make, to be enjoyed hot. Small gratins, stewed scallops, stewed shrimp and others will provide an alternative to the ubiquitous verrines.
- Tasty and easy to cook, such are the main characteristics of the frozen mini-crepes made by Le Monde des Crêpes. Morello cherry or caramel apple flavor, they can be enjoyed at any time of day.
Culinary arts
- Les Comptoirs de Saint Malo have revisited the famous Breton salted butter caramel spread, by adding to the mix a cognac-based liqueur distilled with bitter orange oil. Glucose- and preservative-free, the Caramalo with Grand Marnier is recommended served with crepes and ice-cream.
- The coquille Saint-Jacques, foremost among all seafood, is served with the most refined fare. Primel Gastronomie offers a new version: 12 pre-cooked, frozen mini-shells. The Compagnie Artique brand unveils three recipes, ready after seven minutes in the oven, which are bound to delight all guests at dinner aperitifs or cocktails.
The "Brittany – Trends & Innovation" area on the cutting edge of technology
Thanks to a partnership with GS1, Brittany has an exclusive offer for SIAL 2010 visitors possessing a smartphone: By scanning a product's barcode, they can retrieve full product information. Using the CodeOnline service developed by GS1, users may thus collect the full range of data on their phone: product description, production volume, preservation, manufacturer's history and establishment, workforce, turnover, etc.
Stretching across a 125m² area, the "Brittany – Trends & Innovation" pavilion is sponsored by: The Brittany Regional Council, the Boards of Trade Consortium for Brittany (COCEB), the Valorial competitiveness cluster, the Bretagne Innovation regional agency, and the Made in Brittany Association. The five institutional partners were in charge of selecting the 50 new products being introduced at the tradeshow.
Source: SIAL