SANTA BARBARA, CA – Christie Communications (www.christiecomm.com) a leading global, organic communications agency, has been retained by Colman’s Mustard (www.colmansusa.com), to support their brand expansion in the U.S. market.
Iconic brand Colman’s of Norwich is Britain’s most beloved mustard for nearly 200 years, and has enjoyed great success in America by establishing itself as the fiery, gourmet, must-have ingredient for U.S. kitchens. Colman’s iconic yellow tins and gourmet taste, a British mainstay since 1814, are in demand more than ever with 45 jars of Colman’s Mustard sold every minute of the day worldwide.
With Christie Communications’ successful experience in promoting gourmet products for more than twenty years, the agency is perfectly suited to expand brand awareness and demand for these high quality products in the U.S. market.
“We are very proud to be a part of Colman’s growing success in the U.S. market,” said Gillian Christie, Founder & CEO of Christie Communications. “As an ethical company that utilizes local farms to support their Norwich community, we identify with and share many of the same values that Colman’s promotes.”
Since the campaign’s inception, Christie Communications has conducted thorough market research, created a strategic marketing plan and implemented it through a powerful advertising and public relations campaign. In addition, Christie Communications has successfully designed the Colman’s website (www.colmansusa.com) , crafted national ads, conducted national celebrity outreach and developed the company tagline, “Complete your cooking with Colman’s.™”
Throughout the relationship, Christie Communications continues to build awareness of Colman’s throughout the country, from national tradeshows to local community events, in an effort to spread Colman’s presence in American kitchens as the mustard of choice.
About Colman’s
Established in 1814, Colman’s of Norwich has been recognized widely as the English mustard in the U.K. Using a unique and zesty blend of brown mustard seeds (Brassica Juncea) and white mustard seeds (Sinapis Alba), Jeremiah Colman created a mustard with a flavorful heat sensation that has become an essential condiment and paramount ingredient in Britain’s favorite recipes, even to the highest royal order. In 1866 Queen Victoria bestowed the ultimate seal of approval- the Royal Warrant- galvanizing Colman’s as the crown jewel of mustards, securing its place in the most discerning kitchens around the world. Sold as prepared mustard and mustard powder, Colman’s provides a pure, fiery and complex condiment for all your recipes and dishes. A kitchen is not complete without Colman’s. Visit Colman’s of Norwich on the web at www.colmansusa.com .
About Christie Communications
Christie Communications is a full-service strategic branding, market research, public relations, marketing, advertising agency dedicated to helping ethical businesses, entrepreneurs, and socially conscious organizations broaden their impact through effective communication services. It is a company based in philosophy, driven by passion, and known by its results. For further information about Colman’s and Christie Communications or for media related inquiries, please contact Jennifer Johnson of Christie Communications at (805) 969-3744 or via email at jjohnson@christiecomm.com .
Source: Christie Communications