Consumers are used to making sandwiches and wraps with Hormel’s myriad meats. Now, Hormel is making a wrap for consumers, assembling cheese, deli meat and flatbread into an on-the-go concoction called Rev.
It is one of Hormel Foods’ most significant new products in years, an item with few if any direct peers. And Rev is new terrain for the company, a ready-to-eat product in the refrigerated case, a place where Hormel is accustomed to selling cuts of pork and turkey.
“This is one of the biggest product launches in our history,” said Holly Drennan, a Hormel senior product manager. “This is a missing product in the grocery store.”
Rev, which rolls out nationally this week, comes in eight varieties — Meat Lovers Pizza, Italian Style Ham, Peppered Turkey, to name a few. It’s being marketed particularly to teenagers as a snack, but Drennan said it also has a broader appeal.
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