LOS ANGELES – La Brea Bakery, the nation’s premier artisan bread brand, is introducing the new Telera Slider Rolls, the one ounce “little brother” of the best-selling La Brea Bakery Telera Roll. The bread is made with only the highest quality ingredients and created with the same dedication to the artisan traditions and uncompromising standards that La Brea Bakery has held constant for 25 years.
The “mini” food trend is growing, with mini and small bread carriers making up a $206 million category with a 6.2% increase vs. the previous year. Mintel research shows that 52% of consumers are interested in foods that are hand-held or portable and 37% of consumers purchase mini sandwiches on a monthly basis.
The SRP for the Telera Slider Rolls is $3.99 for eight (8) sliders offered in a resalable pouch.
About La Brea Bakery
La Brea Bakery is regularly ranked as the nation’s premier artisan bread brand. Founded in 1989, La Brea Bakery is recognized for its commitment to offering only high-quality and authentic culinary experiences to consumers and foodservice professionals. The bakery operates a flagship storefront in Los Angeles, in addition to a casual dining restaurant in Anaheim, CA. La Brea Bakery breads are available at major food retailers nationwide. Visit www.labreabakery.com for more information.
Source: La Brea Bakery