New Healthy, Individually Packaged ‘Oloves’ Snacks To Hit US Shelves

NEW YORK – OLOVES, the deliciously new, healthy, individually packaged olive snacks, are now available for retailer purchase in the United States. Created by Brand Stand Limited as an alternative to unhealthy snack foods, award-winning OLOVES are available in four low-calorie flavors: Tasty Mediterranean, Light Hearted Vinaigrette, Lemony Lover and Hot Chilli Mama.

OLOVES have 50 calories per 1.1 ounce snack pouch and contain low sodium and low saturated fat. They are also certified Kosher, vegan and are nut-free and preservative-free.

Each 1.1 ounce OLOVES snack pouch contains 12-14 pitted, liquid-free, marinated olives and transforms into a small bowl for easy on-the-go consumption. OLOVES’ innovative foil-fresh packaging allows for an 18-month shelf life and requires no refrigeration.

Retailers can purchase OLOVES in shelf-ready cases (12 pouches per case), pallets (1,200 pouches per pallet) or pre-loaded hang-strip cases (6 pouches per reusable hang-strip),perfect for stores with limited shelf space.

OLOVES flavor descriptions:

· Tasty Mediterranean – perfectly marinated olives with a pinch of basil and garlic

· Light Hearted Vinaigrette – a tangy blend of thyme and vinegar with a pinch of black pepper

· Lemony Lover – a zesty blend of lemon pieces, oregano and a hint of garlic

· Hot Chilli Mama – a fiery mix of red-hot habenero chillies and lemon pieces

Since it’s European launch in 2007, OLOVES has won the ITCA Mercury Award, IFE Fresh Ideas Award, Aunga Taste Award and SIAL Trends & Innovation Award.

American retailers interested in purchasing OLOVES can email info@oloves.com or visit www.OLOVES.com for more information.

Each OLOVES snack pouch has a suggested retail price of $1.50. Tasty Mediterranean and Light Hearted Vinaigrette are available for immediate shipment. Lemony Lover and Hot Chilli Mama will be available to ship in August 2011.

OLOVES are currently available in the United States onboard Virgin America, United Airlines and Continental Airlines flights and are widely available at retailers across Europe.

About OLOVES:

OLOVES are the healthy olive snack without preservatives and only 50 calories per pouch. Available in Tasty Mediterranean, Light Hearted Vinaigrette, Lemony Lover and Hot Chilli Mama,OLOVES were created in 2007 by Brand Stand Limited founders Hayley and MattHunt as a delicious alternative to unhealthy snack foods. The OLOVES name combines the words OLIVES and LOVE to reflect the ethos of the OLOVES family and brand.

Source: OLOVES