Bread.Butter.Cheese borrows the drug dealer model in the latest example of underground dining. Urban Daddy reports on the semi-illicit service that will deliver top quality grilled cheese sandwiches to clients in New York City’s East Village:
“The process is simple. Almost too simple: you’ll text or dial The Man (we’ll call him Ronnie), and leave a message telling him how you like your grilled cheese. Ronnie posts his “inventory” of daily specials here, but he’s a resourceful chap and can do everything from your basic Wonder Bread with Kraft Singles to a buttery Spanish Malvarosa layered with caramelized onions and raw jalapeños (remember, there’s no such thing as purity in grilled cheese).
To read the rest of the story, please go to: PSFK Conference.