WHITE PLAINS, N.Y. — Sabra Dipping Company, the country's leading hummus manufacturer, today unveiled a new line of Garden Variety hummus in two flavors, Southwest and Tuscan Herb. The flavors are inspired by the fresh herbs and vegetables found in different gardens of the world. The two new varieties will be available this February in stores nationwide with two more to follow later this year.
As with all Sabra products, the new hummus flavors are made with the freshest ingredients and these flavors have the extra twist of using authentic flavors from the regions they represent. The Southwest hummus features corn, black beans and jalapeño peppers, while the Tuscan Herb combines red peppers, tomatoes, carrots and spinach with Sabra's smooth hummus.
"We are really excited about the new flavors in the Garden line. Initial retail and consumer reaction has been very strong," said Ken Kunze, Chief Marketing Officer for Sabra Dipping Company. "Consumers love Sabra hummus and look to the brand to bring them a little food adventure. The new flavors are a fresh take on hummus inspired by gardens from around the world. As the market leader, we are looking to take the category to the next level."
The new offerings will join Sabra's family of almost 20 hummus flavors, salsas, guacamoles and Greek yogurt vegetable dips.
The new products will first appear on shelves in February and will be rolled out nationwide in coming months. More flavors of Garden Variety hummus will be introduced throughout 2012 and next year. All varieties of Sabra Hummus are gluten free and certified kosher.
For more information about Sabra's new products, please visit www.sabra.com .
About Sabra Dipping Company, LLC
Sabra Dipping Company, LLC is a leader in the refrigerated dips and spreads category and producer of America's top-selling hummus. Sabra's award-winning hummus, available in more than a dozen flavors and a wide range of authentic, healthy and vegetarian dips and spreads can be found nationwide in club stores, supermarkets, specialty retailers and through food service. Sabra operates a silver LEED certified factory in Virginia, and in 2011 received an A-Classification from the British Retail Consortium (BRC) audit board for food safety for its California plant. Visit Sabra at www.sabra.com , on Twitter at www.twitter.com/sabra and on Facebook at www.facebook.com/sabra .
Source: Sabra Dipping Company, LLC